Questions About Long-term Accessibility Strategy
Can we use accessibility as a marketing advantage?
Answer
Yes, though with moderation. An accessibility statement on the website demonstrates responsibility. The improved user experience appeals to all visitors, not just people with disabilities. In public sector tenders BITV 2.0 conformance is frequently an award criterion. However avoid exaggerated promises: accessibility is a continuous process, not a one-time achievement.
Related questions
- How will the accessibility landscape change in coming years?
- How do we permanently integrate accessibility into our development processes?
- Is accessibility worthwhile for websites with little traffic?
- What happens if we are only partially conformant?
- How do we measure progress of our accessibility efforts?