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Accessibility tailored to your industry

A checkout behaves differently from a citizen portal, and a hospital website has needs that differ from a booking engine. We group our BFSG and WCAG 2.2 work into eight industry focuses — with the testing priorities that actually matter in each field.

Free initial consultation
8 industry focuses WCAG 2.2 AA EN 301 549

In short and in plain language

This page is about accessibility for your industry. Accessible means that all people can use a website. This includes people with disabilities.

Each industry has its own key steps. In a shop, it is the checkout. For a hospital, it is booking a visit. In tourism, it is booking a room.

Examples are shops, companies, hospitals, banks, hotels and education. Public procurement is part of it too.

We test against the WCAG in every industry. These rules say how to make websites accessible. Public bodies have their own rules. They are called BITV. We test against them as well. If you wish, we then fix the issues.

Your industry is not listed? Tell us a little about what you offer. The first talk is free. Write to us or give us a call.

Key figures

8

industry focuses

PDF/UA

testing and tagging of PDF documents

Easy-to-read

language for especially clear content

Existing code

fixes made directly in your current code

Digital accessibility cannot be treated as one-size-fits-all. Which WCAG 2.2 success criteria matter most depends heavily on what people come to do on your site: a shopping cart, an application form, a lecture platform and a room booking fail in very different places. That is why we have organised our work into eight industry focuses. Each brings its own testing priorities, typical failure patterns and suitable remediation paths — yet everything is measured against the same standard and the same method described in the WCAG 2.2 audit. You will find an overview of everything we do under services, and the legal background under BFSG requirements.

Industry audit · fixed price for SMEs

from €2,480 net
  • Industry-specific priorities, one consistent WCAG 2.2 AA benchmark
  • Prioritised audit report with solution code for each finding
  • Audit and implementation as a complete package from €4,900 net
  • Ongoing BFSG monitoring from €49 net per month
Request a free initial consultation The WCAG audit in detail

Applies across industries for an SME website of up to 30 pages. Quick start with the BFSG quick check for €490 net. All prices net, plus VAT.

Prices as of October 2026. Ongoing services are booked individually and can be canceled with one month's notice to the end of the month; there is no minimum term.

Eight industries, one shared testing standard

The eight focuses below cover common types of website and use cases. Each industry page describes the typical barriers, the affected WCAG criteria and the route to conformance. If your case sits somewhere in between — a trade business with online appointments, say, or an association with a members' area — we classify it in the initial consultation: the method stays identical, only the weighting of the criteria shifts.

Accessible online shop

Product filters, variants, cart and checkout fully operable by keyboard and screen reader. Online shop per WCAG 2.2

E-commerce and retail

Marketplaces, payment flows and returns processes audited and documented as the purchase-critical path. E-commerce under BFSG

Corporate website

Semantic structure, contrast, alternative text and consistent keyboard navigation. Accessible corporate website

Public procurement

Accessibility requirements in public tenders (section 121(2) GWB), assessed against Table A.1 of EN 301 549 — for bidders and contracting authorities. Accessibility for public procurement

Healthcare

Appointment booking, patient portals and medical content usable for patients with impairments. Hospitals and practices

Banks and insurance

Online banking, application journeys and contract signing without time traps or unclear errors. Financial sector

Education and universities

Learning platforms, video lectures, scripts and exam portals per WCAG 2.2 AA and BITV. Education providers

Tourism and hospitality

Room booking, availability calendars and location maps with a full text alternative. Hotels and booking portals

Retail and e-commerce: barriers cost revenue directly

For the accessible online shop, attention centres on the places where revenue is created: product filters, cart, checkout and payment must be fully operable by keyboard and screen reader, form errors must be unambiguous and status changes perceivable. That is where findings weigh most heavily — a filter that only opens with a mouse blocks the entire purchase path. What an accessible order completion looks like technically is described in our article on the accessible checkout; the pitfalls of faceted search and sorting are covered in the article on accessible product search and filters. We prefer to work with Shopware Community Edition on an open-source basis, because the storefront can be adapted cleanly without losing the ability to update. We also assess existing shops built on other platforms and deliver correction guidance directly at template level. For merchants with several sales channels, the page on e-commerce and retail is additionally relevant, because marketplace connections and payment providers appear there as separate test objects.

Corporate websites, healthcare and education

The corporate website raises different questions: it should build trust, structure content clearly and remain accessible across all devices. Semantic structure, sufficient contrast, meaningful alternative text and consistent keyboard navigation are what count — plus forms that stay comprehensible when input goes wrong, as described in the article on accessible forms and validation. In healthcare, the audience relies on assistive technology more often than average: appointment booking, prescription requests and patient portals are critical processes where a single unlabelled field creates a real gap in care. For education and universities, learning platforms, captioned video lectures and scripts take centre stage; we test and tag PDF scripts to PDF/UA, see PDF accessibility and the article on accessible PDFs and documents. Where content needs to be especially easy to understand, we add versions in easy-to-read language.

Your industry is not listed?

The testing method is industry-agnostic — only the weighting of the criteria differs. Describe your offering briefly and we will classify it and name the right entry point.

Request a free initial consultation Call now: +49 5123 9579000

Public procurement, finance and tourism

In public procurement, accessibility belongs in the technical specification: under section 121(2) of the German Act against Restraints of Competition (GWB), when procuring goods, works or services intended for use by natural persons, the accessibility criteria for people with disabilities or design for all users must be taken into account, except in duly justified cases. We assess against Table A.1 of EN 301 549 in the BITV assessment — for bidders who have to meet these requirements and for contracting authorities who set them in the tender documents. Federal public bodies are additionally subject to the German accessibility regulation for public IT (BITV 2.0), which requires, among other things, an accessibility statement and a feedback mechanism. Where accessibility appears in tenders and which evidence may be requested is explained in the article on accessibility in public procurement; the chain of standards itself is covered in the article on the EU standard EN 301 549. For banks and insurers, application journeys, identity checks and contract signing are the critical points: session timeouts without warning and CAPTCHAs without an alternative systematically exclude people. In tourism the booking journey decides everything: availability calendars, room selection and map views need a complete text alternative, otherwise the trip ends before the booking. What a violation can lead to is set out in the article on BFSG enforcement and legal risks.

Which service fits which industry?

The entry point is the same across all eight industries: a WCAG 2.2 audit at a fixed price that prioritises findings by severity. After that the paths diverge. Shops and portals benefit most from accessible web development directly in the existing code; universities and suppliers to public contracting authorities additionally from PDF accessibility and easy-to-read language. Where blind users are a core audience, we put a focus on screen reader output: names, roles, states and status messages in every flow. Editorial teams publishing daily hold the level most reliably through training and ongoing BFSG monitoring. How we work and which competence areas we cover is shown in our references; if you are looking for on-site support, you will find our regional pages under regional accessibility.

How an industry audit runs

In the free initial consultation we determine the representative page types and user journeys. For a shop that means product search, detail page, cart, checkout and account; for a clinic appointment booking, departments and contact forms; for a portal built for a public contracting authority, the application and form journeys.

Who is actually obliged, and in which industry?

The BFSG addresses providers of certain consumer-facing products and services — among them e-commerce, consumer banking services, e-books, passenger transport and telecommunications (BFSG §1). Purely B2B offerings are not automatically covered, yet procurement and supply chains still create pressure to comply. Microenterprises with fewer than 10 employees and at most 2 million euros in annual turnover or annual balance sheet total benefit from an exemption for services (BFSG § 2 no. 17, § 3(3)) — the details and its limits are covered in the article on the microenterprise exemption. Anyone invoking disproportionate burden needs a documented assessment; what that has to look like is explained in the article on disproportionate burden under section 17 BFSG. When in doubt we clarify the classification in the initial consultation, before you invest in an audit.

Accessibility by industry — the essentials

  • Eight industry focuses from online shops to tourism, each with its own detail page
  • One standard for all: WCAG 2.2 AA and the method behind the WCAG audit
  • What differs is the weighting: shop = purchase path, public procurement = technical specification, clinic = critical processes
  • Since 28 June 2025 the BFSG applies to consumer-facing private-sector services (BFSG §§ 1, 3)
  • Fixed-price entry: audit from €2,480 net, BFSG quick check for €490 net
  • Often without a relaunch: many barriers can be fixed in the existing code

Frequently asked questions about accessibility by industry

How the customer portal of a municipal utility could look

The draft shows structure and handling: short paths to meter reading and instalment, a form naming the error at the field, plain language and text size in the header. The utility in it is invented.

Draft
Municipal utility

Customer portal with self-service and plain language

A draft for a municipal utility portal: submitting a meter reading, adjusting the instalment and registering a move sit side by side as six short paths, and the form checks entries and places the error as text right next to the field. Reporting a fault is laid out in four steps, and the tariff comparison is a table with labelled rows and columns. Text size and plain language can be switched in the page header.

Plain languageText sizeForm validationFault reporting

Illustrative layout drafts. The businesses shown are fictitious; these are not client projects.

All industries at a glance