Questions About Long-term Accessibility Strategy
Accessibility is an ongoing process requiring strategic planning. The following questions address long-term aspects: how does a website remain conformant after initial optimization? How do standards evolve? And how do you sustainably integrate accessibility into corporate culture?
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- How will the accessibility landscape change in coming years? The standards keep evolving, but not abruptly. The W3C is working on WCAG 3.0 with a new conformance model: the current draft sets a single conformance threshold, complemented by…
- How do we permanently integrate accessibility into our development processes? The key is to anchor accessibility as a fixed part of the process, not as an afterthought. Three measures contribute substantially to this. First, training for all relevant roles…
- Is accessibility worthwhile for websites with little traffic? Yes, for several reasons. The most important is legal: the obligation under the BFSG is not measured by visitor numbers but by the type and provider of the service. A rarely…
- What happens if we are only partially conformant? Partial conformance is the normal case in reality, especially with large, grown websites, and it is considerably better than inaction. What is decisive is how you handle it…
- How do we measure progress of our accessibility efforts? Progress should be measured with several complementary metrics, since a single number can be misleading. We recommend three: the WCAG conformance degree (proportion of success…
- Can we use accessibility as a marketing advantage? Yes, though with measure and the necessary honesty. Accessibility reaches a relevant and often underestimated audience: people with permanent or situational impairments as well as…