When one answer is not enough
Does my newsletter need to be accessible?
Answer
A purely promotional marketing newsletter does not directly fall under the BFSG. Transactional emails are different: order confirmations, shipping notifications, invoices or contract documents are part of the digital service and should therefore be accessible, so that screen reader users can follow their orders too.
Independent of any legal obligation, accessible email design is a quality marker: sufficient contrast, meaningful alt texts, a logical reading order and not-too-small font sizes improve readability for all recipients and reduce spam classification.
We are glad to include your transactional emails in an audit and provide practical recommendations for your email template. Just mention it in the initial consultation.