Does my newsletter need to be accessible?
In short and in plain language
A newsletter that only sells is not directly covered by the law.
It is different for emails about a purchase. These are emails on an order, on shipping or with a bill. They should be accessible.
Good emails also help everyone else. Clear contrast, text for images and a clear font matter. We are glad to check your emails too.
A purely promotional marketing newsletter does not directly fall under the BFSG. Transactional emails are different: order confirmations, shipping notifications, invoices or contract documents are part of the digital service and should therefore be accessible, so that screen reader users can follow their orders too.
Independent of any legal obligation, accessible email design is a quality marker: sufficient contrast, meaningful alt texts, a logical reading order and not-too-small font sizes improve readability for all recipients.
We are glad to include your transactional emails in an audit and provide practical recommendations for your email template. Just mention it in the initial consultation.