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Practice & implementation

BFSG 2025: Key Facts for Companies

The German Accessibility Strengthening Act has been in effect since June 2025. Who is affected, which deadlines apply, and what first steps are needed.

14 min read BFSGGesetzgebungComplianceBarrierefreiheit2025

In short and in plain language

The BFSG is a German law. It is already in force. It says: many digital products and services must be accessible. Accessible means: everyone can use them. That includes people with disabilities.

It covers online shops, banks, phone firms, e-books and transport, for example. Very small firms can be exempt for services. This does not apply to products.

Key points are text for images, good contrast and keyboard use. Many sites have errors in just these areas. You also have to say how accessible your service is.

Breaches can lead to fines and legal warnings. We check your site and make a plan for what comes first.

Since June 28, 2025, the German Accessibility Strengthening Act (BFSG) has been in effect, requiring companies to make their digital products and services accessible. According to a WebAIM analysis, 95.9% (WebAIM Million Report, 2024) of the home pages of the top one million websites had automatically detected WCAG failures. For companies, this means: those who do not act now risk fines of up to 100,000 euros, sales bans and cease-and-desist letters. This article provides a comprehensive overview of the legal requirements, affected industries, specific deadlines and the first steps toward compliance.

Key takeaways

  • The BFSG has been binding since 28 June 2025 and transposes the European Accessibility Act into German law; the four-year transition period that began with its adoption in July 2021 has expired.
  • It covers e-commerce, online banking, telecommunications, e-books and passenger transport; micro-enterprises with fewer than ten employees and an annual turnover or balance sheet total of no more than two million euros are exempt for services only, not for products.
  • The technical reference is EN 301 549 (V3.2.1 with WCAG 2.1 Level AA, the V4.1.1 published in 2026 aligned with WCAG 2.2): text alternatives, captions, full keyboard operation, a contrast ratio of at least 4.5:1 for body text and semantically valid HTML with ARIA for screen readers.
  • Violations can draw fines of up to 100,000 euros (BFSG, German Federal Law Gazette 2021) and sales bans from the state market surveillance authorities; associations may sue and competitors may send cease-and-desist letters under unfair competition law.
  • Information on the accessibility of the service under Annex 3 BFSG is mandatory, for example as an accessibility statement: a description of the service, how it meets the requirements and the competent market surveillance authority; known limitations, a feedback channel and a yearly update are recommended.
  • The most common barriers are low contrast on 81.0 percent and missing alt text on 54.5 percent of the home pages analysed (WebAIM Million Report, 2024); the route in is a WCAG audit, a prioritised action plan and regular re-audits.

What Is the Accessibility Strengthening Act?

The Accessibility Strengthening Act (BFSG) transposes the European Accessibility Act (EAA) into German law. The EAA was adopted at EU level in 2019 and requires all member states to establish uniform accessibility requirements for certain products and services. Germany enacted the BFSG in July 2021 and granted companies a four-year transition period.

The central idea of the law: people with disabilities should be able to participate equally in digital life. This affects not only the approximately 7.9 million severely disabled people in Germany (Federal Statistical Office, 2024), but also older people with age-related limitations, people with temporary impairments and situational restrictions.

In practice, the European standard EN 301 549 is the technical reference point for implementing the BFSG. Its version V3.2.1 is based on the Web Content Accessibility Guidelines (WCAG) 2.1, while version V4.1.1, published in 2026, is aligned with WCAG 2.2. For accessibility audits, WCAG 2.2 AA is therefore a sensible benchmark: it builds on WCAG 2.1 AA and adds new success criteria.

Which Companies Are Affected?

The BFSG affects economic operators who place products on the market or provide services that fall within the scope of the law. In the digital realm, these are primarily operators of e-commerce platforms and online shops, providers of banking services in online banking and payment transactions, telecommunications providers with digital customer interfaces, providers of e-books and digital publications, and companies in passenger transport with digital booking systems.

Particularly relevant for e-commerce: every online shop that sells products or services to consumers falls under the BFSG. Micro-enterprises with fewer than ten employees and an annual turnover or balance sheet total of no more than two million euros are exempt, but only for services; for products they remain subject to the requirements.

E-Commerce and Online Shops

B2C shops not covered by the micro-enterprise exemption must make their entire purchasing process accessible: from product search through the product detail page to checkout and order confirmation.

Banking Services

Online banking, payment terminals and mobile banking apps must be fully usable for people with disabilities. This includes authentication processes.

Telecommunications

Digital customer portals, self-service areas and contract signing processes of telecommunications providers fall under the requirements.

E-Books and Digital Media

Digital publications, e-book readers and the associated distribution platforms must be accessibly designed.

Passenger Transport

Digital booking systems, timetable information and self-service terminals in passenger transport are affected.

Computers and Operating Systems

Consumer computers and their operating systems must support accessible operating concepts and assistive technologies.

The Specific Requirements of the BFSG

The BFSG does not define its own technical standards. Products and services that conform to harmonized standards published in the Official Journal of the EU are presumed to meet the requirements (Section 4 BFSG). For websites and web applications, EN 301 549 is the relevant reference standard; it adopts conformance level AA of WCAG, based on WCAG 2.1 in version V3.2.1 and on WCAG 2.2 in version V4.1.1. In practice, this means compliance with four central principles: perceivability, operability, understandability and robustness. Each of these principles encompasses specific success criteria that are systematically tested during a WCAG audit.

Perceivability requires that all information and user interface components are presented in ways that can be perceived by all users. This includes text alternatives for images, captions for videos, sufficient color contrasts with a ratio of at least 4.5:1 for normal text, and the ability to enlarge content without losing information. Operability requires that all functions are reachable via keyboard, sufficient time is given for interactions, and no content can trigger seizures.

Understandability means that texts must be readable and predictable. Forms need clear labels and error messages. Navigation must be consistent. Robustness requires that content can be reliably interpreted by various user agents, including assistive technologies such as screen readers. This requires semantically correct HTML, valid ARIA markup and compliance with the specifications of the technologies used.

Deadlines, Transition Rules and Existing Contracts

The BFSG has been binding since June 28, 2025. The four-year transition period that began with the law's enactment in July 2021 has expired. Companies that have not yet made their services accessible are already in violation of applicable law. However, there are transition rules for certain scenarios that are intended to facilitate the conversion process.

Service contracts concluded before June 28, 2025 may continue unchanged until they expire, but no later than June 27, 2030 (Section 38(1) BFSG). This means: an online banking contract concluded before the deadline may continue unchanged until then. New contracts and new digital offerings, however, are subject to the requirements immediately. For products: goods placed on the market before June 28, 2025 may continue to be sold until they are consumed.

The exception for micro-enterprises is important: companies with fewer than ten employees and an annual turnover or balance sheet total of no more than two million euros are exempt from the requirements for services. This exception does not apply to products. Anyone above this threshold is fully within the scope of the law.

Penalties and Enforcement Mechanisms

The BFSG provides for severe sanctions in case of violations. Fines can reach up to 100,000 euros. The responsible market surveillance authorities of the federal states can additionally impose sales bans, meaning they can prohibit the sale of non-compliant products or the provision of non-compliant services. In particularly severe cases, recalls can be ordered.

Beyond regulatory enforcement, there is considerable civil law risk. Associations representing the interests of people with disabilities can file injunction claims. Competitors can issue cease-and-desist letters for BFSG violations as unfair competition under the UWG. This cease-and-desist possibility makes the BFSG a particularly sharp instrument: even a missing accessibility statement can justify a cease-and-desist letter.

Market surveillance is conducted by the respective state authorities. They randomly test and respond to complaints about whether digital products and services meet accessibility requirements. Companies are obligated to demonstrate compliance with the requirements upon request from authorities. A professional accessibility statement and documentation is therefore not only legally required but also serves as evidence during inspections.

BFSG and European Accessibility Act Compared

The BFSG is the German implementation of the European Accessibility Act (EAA). While the EAA sets the framework, member states can regulate certain aspects more strictly in their national implementation. Germany largely followed the minimum requirements of the EAA in its implementation, so the BFSG requirements are considered moderate by European comparison.

For internationally active companies, this means: those who meet the German BFSG requirements are generally also compliant in other EU member states. However, individual countries may impose stricter requirements, for example regarding reporting obligations or sanction mechanisms. Fundamental WCAG conformance at AA level generally forms the technical basis for compliance in the EU member states.

AspectBFSG (Germany)EAA (EU Directive)
Technical StandardEN 301 549 (V3.2.1: WCAG 2.1 AA, V4.1.1: WCAG 2.2 AA)EN 301 549 (V3.2.1: WCAG 2.1 AA, V4.1.1: WCAG 2.2 AA)
ScopeB2C products and servicesB2C products and services
Applies fromJune 28, 2025June 28, 2025
FinesUp to 100,000 EURMember states determine amounts
Micro-Enterprise ExceptionUnder 10 employees, turnover or balance sheet max. 2M EURUnder 10 employees, turnover or balance sheet max. 2M EUR
Civil ClaimsAssociation and competition claimsMember states regulate legal paths

The Accessibility Statement as a Mandatory Document

Every service provider subject to the BFSG must publish information on the accessibility of its service, in its general terms and conditions or in another clearly perceptible way (Section 14(1) and Annex 3 BFSG), on websites for example as an accessibility statement. This information is not an optional addition but a legal obligation. It describes the service, explains how it meets the accessibility requirements and names the competent market surveillance authority. Annex 3 does not explicitly require naming known limitations or offering a feedback mechanism, but both are advisable.

The statement should be created based on a current WCAG audit. It describes which areas of the website are already accessible, where limitations still exist and what measures are planned. A feedback mechanism enables users to report barriers. If the service does not meet the requirements, the company must take corrective action (Section 14(4) BFSG).

In practice, we recommend linking the accessibility statement as a standalone page in the website footer, updating it at least annually and writing it in a clearly understandable format that is itself accessible. During an inspection, the market surveillance authority can request all information needed to demonstrate conformity (Section 14(5) BFSG).

First Steps Toward BFSG Compliance

The path to BFSG compliance begins with a systematic inventory. In a first step, the current state of the website or online shop is analyzed: What barriers exist? How severe are they? Which user groups are affected? A professional WCAG audit combines automated tests with manual checks and delivers a detailed list of the issues found.

Based on the analysis, a prioritized action plan is created. Critical barriers that completely block access for certain user groups are addressed first. These include missing keyboard navigation, unlabeled form fields and insufficient color contrasts. In the medium term, improvements to semantics, document structure and ARIA markup are then implemented.

  1. Conduct status analysis: Automated and manual WCAG audit of all relevant pages and processes
  2. Prioritize barriers: Sort critical, severe and moderate issues by impact
  3. Create action plan: Specific tasks with timeline, responsibilities and budget
  4. Publish accessibility statement: Document current status and set up feedback mechanism
  5. Start implementation: Priority on critical barriers: keyboard navigation, forms, contrasts
  6. Test continuously: Regular re-audits help maintain conformance over time

Implementation should not be understood as a one-time project but as an ongoing process. Every change to the website, every new feature and every update must be tested for accessibility. Training for developers, designers and content managers helps integrate accessibility into the development process from the start. Our training programs provide the necessary competencies for sustainable accessibility.

Accessibility as a Competitive Advantage

BFSG compliance is not only a legal obligation but offers tangible business advantages. Accessible websites reach a larger audience: an estimated 16% of the world's population experiences a significant disability (WHO, 2023). In an aging society, this target group is continuously growing. Companies that make their digital offerings accessible tap into additional customer segments.

Accessibility also improves the overall user experience. Clear structures, understandable texts, good contrasts and consistent navigation benefit all users, not just people with disabilities. Furthermore, semantically correct HTML has a positive effect on search engine optimization.

Not least, accessibility strengthens brand perception. Companies that act inclusively are perceived as modern, responsible and customer-oriented. In a market environment where consumers increasingly value social responsibility, accessibility can be a genuine differentiator. The return on investment of professional accessible web development can lie in both risk avoidance and additional revenue.

Common Barriers and Their Impact

The most common barriers on websites can be categorized into a few types. First is insufficient color contrast: 81.0% of the home pages analyzed had text with low contrast (WebAIM Million Report, 2024). Next come missing text alternatives for images at 54.5%. Screen reader users receive no information about image content when alt text is missing, which can make entire page sections incomprehensible.

These are followed by missing form labels (48.6% (WebAIM, 2024)), empty links (44.6% (WebAIM, 2024)), empty buttons (28.2% (WebAIM, 2024)) and missing document language (17.1% (WebAIM, 2024)). Empty links and buttons are often understandable to sighted users through icons but contain no information for screen reader users. Each of these barriers can be systematically resolved with professional development.

Particularly critical are barriers in the checkout process of online shops. When forms are not correctly labeled, error messages are not programmatically linked to affected fields, or the ordering process cannot be completed via keyboard, people with disabilities cannot complete their purchase. An accessible online shop is designed so that the entire purchasing process is accessible to all users.

This article is based on data from: WebAIM Million Report (2024), Federal Statistical Office Disability Statistics (2024), WHO Fact Sheet Disability (2023), ETSI EN 301 549 (V3.2.1 and V4.1.1), Federal Law Gazette BFSG (2021).

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